Houston : Are Links In Footers Treated Differently Than Paragraph Links?
Andres from Boston, MA asks, “Does Google treat links in footers differently than links surrounded by text (e.g. in a paragraph)?”
Well if you go back and read the original page rank paper they said that the links were distributed completely uniformly, page rank was distributed without any regard, whether the link was at the top of the page, the bottom of the page, in the footer, in the text all that sort of stuff.
In general our link analysis continues to get more and more sophisticated to the point where, what we compute today is still called page rank and still bears resemblance to the original page rank but it’s much more sophisticated than the original page rank used to be.
So we do reserve the right to treat links and footers a little differently. For example if something is in the footer, it might not carry the same editorial weight so someone might have setup a single link and that might be something across the entire site, whereas something that is in actual paragraph of text is a little more likely to be in the editorial link.
So we do reserve the right to treat those links differently in terms of how we consider them for relevance how we consider them for reputation, how much we trust them and all those sorts of things.